VSAA Marketing Outreach

Spent the morning at the VSAA (Vermont Ski Areas Association) Annual Meeting at the Killington Ski Resort. Attendance was the highest it had been ever. Wonder why, the economy, nothing else to do, looking for answers? I am not sure but it was great to see everyone and reconnect with some old friends.

I did listen to some great presentations, especially from Michael Barry of NSAA and Jim Spring of Leisure Trends. It was also very interesting to learn more about the marketing direction of VSAA and some of their thoughts moving forward.

In this difficult time, I am fascinated by how various associations and manufacturers are utilizing the latest electronic media, in addition to conventional advertising and PR to get their message out.